Griff is a family of sans serif typefaces with unusual stroke contrast. The ‘middle’ parts of many of the fonts’ letterforms are drawn with much thinner strokes than those found in the rest of typeface. The Griff family includes 10 styles; these are five weights that range from Light through Bold, each with an upright and italic font. The typeface is a bit humanist in style; its strokes end in horizontal or vertical cuts, rather than in diagonals. The letterforms’ counters are also mostly open. The fonts’ x-height is tall, and the lowercase letters’ ascenders rise slightly above the height of the capitals. Speaking of Griff’s capital letters, they are a bit narrower in the feeling than the lowercase. Several of Griff’s letters feature ‘vertical’ line segments that are actually slightly diagonal – in terms of draughtsmanship – which livens up text set with the fonts considerably. Griff is anything but monotonous. In its upright fonts, the ‘a’ is double-storey, while the ‘g’ is single-storey (both are single-storey in the italics). The lowercase ‘f’ has a descender in the italic fonts, too. The typeface’s diacriticals marks are streamlined in form, and they look very slick. Griff is the work of Frode Helland, a type designer from Norway. The fonts are best used in larger sizes, where their details can come clearly into view.
Showing posts with label corporate branding. Show all posts
Showing posts with label corporate branding. Show all posts
Download Griff Font Family From Indian Type Foundry
September 12, 2019
commercial
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commercial font
,
Corporate
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corporate branding
,
corporate design
,
corporate.
Download Associate Sans Font Family From Indian Type Foundry
September 06, 2019
Corporate
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corporate branding
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corporate design
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corporate identity
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Magazine
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magazines
Associate Sans is a large family of ten sans serif fonts. The typeface is perfect for use in Editorial Design. Its letters have a strong ‘American gothic’ look. This genre has been used since the early 20th-century for the design of publications, corporate identities, and even the small print in newspapers and magazines. While Associate Sans’s letterforms appear to be monolinear, this is not entirely so. Several optimal tricks have been drawn into the typeface’s letterforms to optimise them, and give them this look and feel. Like other ‘American gothics,’ Associate Sans features double-storey lowercase ‘a’ and ‘g’ letters. Each of the family’s five weights – from ExtraLight through Bold – has a companion italic font. These italics should really be called ‘obliques,’ since they use the same design language as the upright fonts; they differentiate texts set in them by their slant. Associate Sans is part of a larger ‘Associate’ type system. On FontStore, you’ll find several matching font families for this design, including Associate Slab, Associate Sans Stencil, Associate Slab Stencil, and even Associate Sans Mono. Associate Sans is designed by Jérémie Hornus and Alisa Nowak.
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