Flora Artemieva

MVB Dovetail is an editorially focused text serif designed by David Sudweeks. The working idea for the typeface came from a design school letter-making exercise: Take a pair of scissors and a few large sheets of paper, and start cutting. The resulting letters and the action itself of cutting them out of paper informed the type design process, producing strong, simple shapes and an open, inviting texture. Dovetail’s tone is crisp and straightforward. Its classic letterforms, set off with a touch of playfulness, give the design both a practical and spontaneous personality. The text weights capably set copy at a variety of sizes for print and render crisply on screen. Its lightest and heaviest weights perform best at display sizes. Care has been taken to save the typographer’s time with OpenType features including contextual punctuation and symbols to fit mixed-case, small-caps, and all-caps settings, as well as figure sets tuned to each use.

FF Neuwelt™, from Jens Gehlhaar, is open, inviting, highly legible, and strikingly handsome. Combining the straightforward clarity of a geometric sans with a welcoming warmth, FF Neuwelt’s eight display and text weights, vast range of alternates and extended character set, make for a family with few limitations. While grounded in a solid geometric sans serif foundation, Gehlhaar has drawn a large suite of alternate characters that infuses FF Neuwelt with softened, and ultimately easy on the eyes, humanistic shapes and proportions. Alternative cursive italic forms and a choice of round or square punctuation are also available at the click of a mouse. FF Neuwelt is spaced for sizes larger than 16 point, while FF Neuwelt Text has more open letterspacing to set perfectly at sizes smaller than 16 point. In addition, five key lowercase characters were drawn with more legible shapes. The result is that FF Neuwelt adapts from text to larger sizes and one stylistic mien to another with ease and grace. FF Neuwelt is a natural for interactive design, performing well on both large digital displays and small screens. Counters are generous and apertures are open, making them a perfect choice when setting text as microcopy or in short blocks where quick and accurate comprehension is the goal. Even the heaviest weights translate well to on-screen reading. FF Neuwelt also speaks with authority in large sizes on big screens. Equally at home in print environments, FF Neuwelt is a perfect choice for long-form text, captions, editorial, packaging, point-of-purchase design – as well as extensive branding projects. Its many choices of alternative characters make for a design that draws the reader in, without overpowering the message. Although he has drawn typefaces in addition to FF Neuwelt, Gehlhaar is primarily a filmmaker. Directing commercials with style and grace, his work includes spots for Nissan, Apple, Emirates Airlines and Microsoft. As a creative director, Gehlhaar has worked on a broad range of projects for Coca-Cola, MTV, EPSN, Volkswagen and more.

Analoga Sans was developed by Fernando Pérez while studying a Typographical Design masters at the Gestalt Studies Center in Mexico. Inspired by grotesque sans-serif shapes and the fluidity from humanist typefaces, this family seeks to reconcile both worlds in a proposal that is defined by typography blocks. This oscillates between rigid characters pertaining to a modernist inspiration, and others of generous and peaceful shapes that seek to help the text and the reader breathe. Italic and stylistic sets design is closely connected to calligraphy. In general, weight variables in this family are ideal for long text compositions, while its extremes, Thin and Extra Bold, play a great role for headlines and graphic compositions. The font has a 454-character set which includes alternative drawings and an extended set of ligatures that support over 200 Latin-based languages.